Cher Lim is the owner of Wine Treasures, a fine and rare wine sourcing company for private clients since 2005. She holds a Master Degree in Wine Technology, Management and Marketing with University of Melbourne & Monash University. She also holds the Wine and Spirit Education Trust (WSET) Diploma from United Kingdom. Cher graduated from the National University of Singapore in 1988 with an Honours Degree in Electrical Engineering.
In 2007, Cher carried out a research project with Temasek Polytechnic’s School of Applied Science to uncover the myths in food and wine matching for the Asian palate. The results were published in articles she wrote in newspapers and magazines.
Effectively bilingual, one of Cher’s missions is to develop wine appreciation and education amongst the Mandarin speaking public in Asia. To this end, she is an independent writer for newspaper and magazines (联合早报, ICON, ZbBz).